1.12 billion people have a registered account on WeChat, including 570 million active users daily. The number of users outside China is at 100 million and increasing fast.
As a digital marketer or entrepreneur in China, you really have to keep up with the latest WeChat marketing trends or else miss out on this generation's best tool to recruit followers and create brand loyalty.
The WeChat Expo 2016 brought together China-based practitioners at the forefront of WeChat marketing and generate valuable learnings for you to apply to your own business.
Sylvain Joandel, Group Director, Velvet
TOPIC: HOW TO BOOST THE PERFORMANCE OF YOUR OFFICIAL WECHAT ACCOUNT?
Silvain is Group Director at VELVET, managing key accounts and teams to deliver consulting, social media and integrated campaign services. During his last 7 years in China, he has supported dozens of luxury and premium brands to set up and activate their digital presence in the Chinese market.
Velvet is a digital marketing and communications agency.
Ashley Dudarenok, Managing Director, Alarice International
TOPIC: GROWING YOUR FOLLOWERS IN WECHAT
Ashley is an entrepreneur and marketer with a strong focus on Mainland China and over 11 years of experience in the region. She specializes in creative, social media, digital content and campaigns, supporting clients' growth and expansion strategies.
Alarice International is Hong Kong-based consulting firm offering creative marketing services.
Gabriela Martinez, Founder, Chief Editor, Sie
TOPIC: HOW TO BRING YOUR PASSION FOR LIFE IN YOUR KOL BUSINESS?
Gabriela is an active KOL, social queen and influencer in Shanghai, covering lifestyle, travel, fashion and parties. She travels around the world spreading 'stylish, independant and extraordinary' lifestyles to followers.
Kestrel Lee, Executive Creative Director, George P Johnson/JUXT Greater China
TOPIC: DEALING WITH WECHAT AD-POCALYPSE IN 2016
A pioneer in social media, SEO, SEM, gaming, video and mobile advertising, Kestrel has led award-winning digital and integrated campaigns for global brands including Mars, Unilver, HP and Adidas. He's a frequent speaker on topics covering social, e-commerce and digital marketing.
George P. Johnson is the world's largest experience marketing agency.
Chris Baker, Managing Director, Totem Media
TOPIC: 5 TIPS FOR SUCCESS ON WECHAT
Chris has 14 years of experience in digital media, advertising and brand strategy. Prior to launching Totem Media, he led the digital media practice at MediaCom China as Vice-President of Interaction.
Totem Media is a social media agency in China.
Aaron Chang, Co-Founder, Parllay China
TOPIC: HOW TO CONVERT YUR WECHAT FANS INTO PURCHASED CLIENTS
Aaron is a high-tech entrepreneur with more than 12 years of digital marketing experience.
Parllay is a marketing technology company with offices in Beijing, Suzhou and Seattle.
Wolfgang Illing, Co-Founder, Saucepan
TOPIC: SAUCEPAN GOES MOBILE, OUR PATH AND WHY WECHAT
Wolfgang held positions with luxury hotels in Europe, the Middle East and Asia, before launching Saucepan in 2014.
Saucepan is a cook-at-home meal delivery service in Shanghai.
Cyril Drouin, Chief E-Commerce Officer, Greater China, Saatchi & Saatchi
TOPIC: SOCIALCOMMERCE - WHEN SOCIAL MEDIA MEETS SHOPPING
Cyril Drouin is the Chief eCommerce Officer for Greater China at Saatchi & Saatchi, based in Shanghai. He has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market. Cyril holds a Masters degree in IT & Mathematics from ESIEA Paris.
Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff.
Thomas Meyer, Co-Founder, Mobile Now Group
TOPIC: EXPLORING THE WECHAT CUSTOM INTEGRATION OPPORTUNITY
Before launching MobileNow Group, Thomas was Business Development Director at iconmobile China and Mobile Marketing Regional Director APAC for Wunderman. He has an MBA from the University of Strathclyde and a degree from Toulouse Business School.
Mobile One Group is a full service mobile agency in Shanghai.
Adam Knight, Co-Founder, Tong Digital
TOPIC: CROSS-BORDER MCOMMERCE: SQUARING THE CIRCLE
Adam founded Tong in his last year at the University of Oxford, enlisting the help of CO-Founder James Campbell. Since then, Adam has led the company from strength to strength, performing a pivotal role in sales, business development and account management.
Tong Digital is a leading British mobile commerce agency with offices in London and Manchester.