With more than 600 million active users, WeChat has established itself as a premier tool for marketers to reach consumers in China. Developing a WeChat strategy has become a 'must have' for brands, rather than a 'nice to have' only just a few years ago.
Yet marketers are still in the early days of understanding the power and reach of WeChat in terms of promoting brands and products.
In this event, four WeChat for business specialists share their experiences working with clients to run campaigns and engage users via WeChat. The presentations are followed by a panel Q&A.
Mike Narodovich, CEO, China Merchant Services
TOPIC: NO MORE CARDS! WECHAT LOYALTY & MEMBERSHIP CRMS
Mike Narodovich built China Merchant Services operations and managed growth from 0 to 40+ customers. Previously he was Director, Global Sales & Marketing, at Blue Bamboo, Technical Marketing Manager, Asia, for Spansion, and Senior Business Development Engineer for AMD. Mike has a Masters and Bsci. in Engineering from Cornell.
China Merchant Sersvices digital marketing services emphasize customer retention though CRM, and reporting technologies.
Cyril Drouin, Chief e-Commerce Officer, Greater China, Saatchi & Saatchi
TOPIC: HOW TO MAKE YOUR WECHAT SELL - CASE STUDIES: PAMPERS, HSBC, HEAD & SHOULDERS
Cyril Drouin is the Chief eCommerce Officer for Greater China at Saatchi & Saatchi, based in Shanghai. He has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market. Cyril holds a Masters degree in IT & Mathematics from ESIEA Paris.
Saatchi & Saatchi is a global communications and advertising agency network with 140 offices in 76 countries and over 6,500 staff.
Siebe Gerbranda, Agency Director, TheGeorge
TOPIC: DRIVING OFFLINE SALES THROUGH WECHAT
Siebe Gerbranda leads Asia Operations for TheGeorge. Before coming to China, Siebe was Lead, Sub-Saharan Africa, and Account Manager, Technology & B2B, for Google. He has a Masters in Science from Tilburg University.
The George, with offices in Milan, Barcelona and Shanghai, consists of Ex-Google employees, award winning creative designers and developers. In China they specialize in WeChat, digital tools and creative development.
Aaron Chang, CEO & Founder, JING Digital
TOPIC: LEAD NURTURING THROUGH LISTENING
Before launching JING Digital, Aaron Chang founded and managed ACHANG web development in Shanghai. Aaron has a BA from the University of Washington.
JING Digital built a WeChat Marketing Automation and Analytics platform called JINGsocial that helps brands create personal connections with their customers.
Questions addressed in this event:
1) What can I do to better leverage my WeChat personal account for business?
2) In retail, how should I tie my WeChat promotions back to in-store sales?
3) What are the B2B opportunities with WeChat?
4) How should I establish a community with interactive connections inside of WeChat?
5) How can I test the market via WeChat before launch?
Max Henry is Founder & Executive Director of Entrepnr and hosted this event.